ENTRY 01
Brand Strategy
Positioning, naming, and messaging architecture. We build the brief that every downstream decision can lean on — no mood-board theater, just language and structure.
I build things that hold up.
Najam is a one-person studio based in Colby offering brand strategy, web direction, and design systems for founders who'd rather ship something real than wait for perfect.
12+ · Years in brand & product work80+ · Projects shipped end-to-end100% · Referral-based client roster
Entries
ENTRY 02
Web Direction
Site planning, wireframes, and creative direction for builds that communicate clearly. I spec it, oversee it, and make sure the final product matches the brief.
ENTRY 03
Design Systems
Component libraries, typographic scales, and color systems documented in a living reference your team can actually use after I leave.
ENTRY 04
Fractional Creative Lead
Embedded creative direction for teams that need senior taste without a full-time hire. Weekly hours, monthly retainer, real accountability.
Signature
Notebook
Margin notes and authored essay rhythm that make the framework feel handwritten, not funnel-optimized.
Approach
01
Discovery Call
Thirty minutes on the phone. You talk about the problem, I ask the uncomfortable questions. We both decide if the fit is right.
02
The Brief
I write a one-page project brief with scope, timeline, and deliverables. You sign it or we revise it. No ambiguity going forward.
03
Build & Ship
Heads-down work in focused sprints. You get weekly check-ins and a final handoff package — files, documentation, and a walkthrough call.
Reader Notes
"Najam rewrote our positioning in a single afternoon and it's been the foundation of every campaign since. No fluff, no filler — just the clearest articulation of what we do that anyone has ever produced."
"We hired Najam to overhaul our design system and he delivered something our engineers actually adopted. That never happens. Six months later the team is still referencing his docs daily."
Offers
Advisory
$2,500
One-page strategic brief • 90-minute working session • Positioning & messaging framework • Email follow-up for 30 days
Project
$8,000
Full brand strategy or web direction • Weekly check-ins over 4–6 weeks • Complete deliverable handoff package • One round of revisions included
Retainer
$4,000
10 hours/week embedded creative direction • Slack access & async feedback • Monthly strategy review call • Minimum 3-month commitment
FAQ
Questions before someone writes back
Keep the answers personal and exact. This page should feel authored, not funnel-shaped.
Colby is a small town in central Maine. I work remotely with clients across the Northeast and beyond — timezone overlap with the East Coast is easy, and I've worked with West Coast teams without issues.
I direct and spec — I don't write production code. I work closely with developers and hand off detailed specs, component docs, and annotated designs so the build matches the intent.
Most advisory engagements wrap in two weeks. Full projects run four to six weeks depending on scope. I don't rush and I don't pad timelines.
Yes. I offer a single 90-minute strategy session for $500. You'll get a recorded call and written notes within 48 hours.
Contact
Let's talk about the work.
Describe what you're building and where you're stuck. I'll reply within two business days with an honest take on whether I can help.
- Emailhello@najam.studio
- Based InColby, Maine